
~ Channel partners from across India join NBC’s vision to Innovate, Elevate, and Accelerate ~
Jaipur, 14 April 2025: National Engineering Industries Ltd. (NEI), part of the USD 3 billion diversified CK Birla Group and manufacturer of NBC Bearings, India’s leading bearings brand, hosted its annual Channel Partner Conference from April 7–10 in Vienna, Austria and Bratislava, Slovakia. Themed “Innovate, Elevate, Accelerate,” the event marked a significant step in NBC’s ongoing journey of growth through strategic collaboration with its channel network.
The conference showcased NBC’s commitment to enabling partners to diversify into newer markets, leverage digital solutions, and drive faster, more customer-centric growth. The company reinforced its focus on expanding its industrial bearings portfolio and introduced its Channel Partner Development Program, aimed at strengthening capabilities, fostering innovation, and building long-term competitiveness across the network.
As part of its ambitious growth strategy, NBC announced plans to add over 1,000 new bearing sizes to its portfolio in the current fiscal, further enhancing its ability to serve a wider range of industrial applications. Key sessions during the conference addressed business diversification, anti-counterfeit measures, and the expansion of NBC’s lubricants and industrial product segments.
Rajesh Premchandran, Chief Sales and Marketing Officer, NBC Bearings, said:
“We are at an exciting stage of growth. As we look ahead, our focus is on empowering our channel partners with the tools, speed, and strategic support they need to win in an evolving market. Through deeper collaboration and continued innovation, we are building a future-ready ecosystem that delivers value to every stakeholder.”
The conference also recognized outstanding channel partners during a special awards ceremony. With several partners accompanied by their spouses, the event blended professional engagement with memorable cultural experiences. NBC Bearings remains committed to nurturing strong partnerships and building a dynamic, digitally empowered distribution network that drives collective growth and success.
About National Engineering Industries Ltd (NBC Bearings)
National Engineering Industries Ltd (NEI), founded in 1946, is part of the CK Birla Group, an Indian multinational conglomerate with USD 3 billion in revenue and 35,000 employees. NEI, headquartered in Jaipur, manufactures the NBC brand of bearings and is the only bearing manufacturer to win the prestigious Deming Grand Prize.
NEI is India’s leading manufacturer and exporter of bearings, producing 250 million bearings annually in over 3100+ variants for automotive, railways, aerospace, and industrial applications, serving customers in more than 30 countries. It also has a network of over 550 authorized stockists and thousands of retailers in India.
With over 3000 employees, NEI operates five manufacturing plants in Jaipur (2), Newai, Bagru (Rajasthan), and Vadodara (Gujarat). The company focuses on sustainability, using alternative energy sources and digitization to improve manufacturing efficiency. In 2020, NEI acquired Kinex bearings in Europe through its subsidiary NBC Global Ag and opened its Global Technology Centre in Germany in 2022 to support innovation and global growth. For more details, visit: https://nbcbearings.com/.
Media Contact: Lokesh Dhamija, Head – Brand & Communications, NEI
+91 93152 06373