~ The raid resulted in the recovery of counterfeit bearings worth over Rs. 28 lacs in two raids~
Delhi, 19th February 2024: National Engineering Industries Ltd. (NEI) – part of the US$ 2.9 billion CK Birla Group and manufacturer of NBC brand of bearings, India’s leading bearings manufacturer, and exporter, has done another round of raids to combat the issue of counterfeit bearings by facilitating crackdown on spurious bearing manufacturers in Delhi and Agra. The operations undertaken with local authorities resulted in the recovery of counterfeit bearings worth over Rs. 28 lacs from two locations in two cities namely Kashmiri Gate in Delhi and Thana Chatta in Agra.
Counterfeit bearings remain one of the most gruesome threats to the industry, affecting machinery’s safety, reliability, and performance across various sectors. The unauthorized production and distribution of counterfeit bearings compromises the integrity of machines and leads to potential hazards and financial losses for end-users. NEI has always been guided by and is committed to excellence in end-customer experience and safety.
S Patni, Chief of Domestic Sales, NEI said, “NBC Bearings continues to provide its customers with authentic and reliable bearings across multiple sectors. We are urging our customers to be careful and purchase bearings only from approved dealers to ensure the quality, security, and efficiency of the products. We also request our users to verify genuine bearings using the NBC Connect App. These raids on counterfeit manufacturers demonstrate the industry’s determination to eradicate such fraudulent practices and NBC is committed to eliminate counterfeit bearings.”
NBC Bearings remains at the forefront of innovation and quality assurance, setting a benchmark for the industry. The company will keep investing in initiatives that safeguard the integrity of its products and contribute to the overall well-being of the industries it serves. The unique feature in NBC Bearings’ app helps anyone in possession of its bearing to verify the authenticity of the bearing within seconds.
About National Engineering Industries Ltd (NBC Bearings)
Founded in 1946, National Engineering Industries Ltd (NEI), is a part of the CK Birla group and manufacturer of the NBC brand of bearings. CK Birla Group is today a 2.9bn USD diversified conglomerate with over 30,000 employees and 50 manufacturing facilities across India and overseas. Enabling sustainability by making movement more efficient, NEI is India’s leading manufacturer and exporter of bearings with a manufacturing capacity of 250 Mn bearings annually in over 3100+ variants for application across automotive, railways, aerospace and industrial segments to serve customers in more than 30 countries. It also serves the Indian aftermarket through a countrywide network of over 550 authorized stockists and thousands of retailers.
Headquartered in Jaipur, NEI is the only bearing manufacturer in the world to win the prestigious Deming Grand Prize (2015). With an employee strength of over 2,800 and five manufacturing plants in Jaipur (2), Newai (Rajasthan), Manesar (Haryana) and Vadodara (Gujarat), NEI is equipped with global manufacturing and process technology and has one of the best R&D centres in India. Apart from being technologically advanced, the company practices methods of sustainability by using alternate sources of energy and increasing the efficiency of the manufacturing process by leveraging on the power of digitisation. NBC Bearings is committed to be carbon neutral by 2039.
In 2020, National Engineering Industries Ltd, acquired Kinex bearings in Europe through it’s subsidiary NBC Global Ag, to enhance, diversify and provide best-in-class products to its existing and potential customers. In 2022, NBC Global Ag opened its Global Technology Centre in Germany to support innovation and provide support to NEI’s global growth. For details, visit: https://nbcbearings.com/
About CK Birla Group
The CK Birla Group, with a revenue of USD 2.9 billion, is an Indian multinational conglomerate. With over 35,000 employees, the group operates 49 manufacturing facilities across India and internationally, with a presence in diverse sectors, including technology, automotive, home and building and healthcare.
The companies share a common ambition of serving customers, partners and communities to create long term value through trust-based relationships and philanthropy. The Trusts and Foundations established by the family over the last seven decades actively support social development and healthcare advancements, through the promotion of science, technology, education, art and culture.
The CK Birla Group companies include Birlasoft Limited, GMMCO Limited, HIL Limited, National Engineering Industries Limited (manufacturer of NBC Bearings), Orient Cement Limited, Orient Electric Limited, Orient Paper & Industries Limited, AVTEC Limited, and CK Birla Healthcare Private Limited which operates CK Birla Hospitals and Birla Fertility & IVF Centres.
